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The real user prompts we captured this ad appearing on inside ChatGPT.
concept testing best practices
conversational research platform used by retail companies
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.