The real user prompts we captured this ad appearing on inside ChatGPT.

  • best compliance software for companies hiring workers in several regions

  • best contractor management platforms for international freelancers

  • best employee scheduling app for restaurants in cities with secure scheduling ordinances

  • best employee scheduling software for property management maintenance crews

  • best employer of record software for companies with distributed teams

  • best global HRIS for startups scaling across countries

  • best global payroll platform for companies after mergers and acquisitions

  • best global payroll provider for a company scaling beyond domestic payroll

  • best global payroll software for paying employees in multiple countries

  • best global payroll vendor for a mid-market company

  • best global workforce platform with transparent pricing

  • best HR tools for managing global expansion from one dashboard

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 44× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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