The real user prompts we captured this ad appearing on inside ChatGPT.

  • hibob vs bamboohr for managing sales rep compensation data

  • is Dayforce good enough for pay equity analysis or do i need something else

  • pay equity software that doesn't require an enterprise contract

  • Workday compensation module vs standalone pay equity tools

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 4× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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