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The real user prompts we captured this ad appearing on inside ChatGPT.
how does the cop of a waterfurnace or climatemaster geothermal compare to a cold climate air source heat pump at 10 degrees outside
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
Appears inGeothermal Heat Pump System Installation
Seen 1× across our capturesWe capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.